EE Game Day

Credits: EE | Havas Play | Nexus Studios

Awards:
Campaign Experience Awards Winner 2024

Collaborating with Havas Play for EE Game Day, Nexus Studios transformed 13 UK locations into a mixed-reality gaming experience. During a Twitch stream featuring popular gamers Lewis Brindley, Pedguin, Geestar Games, and BrionyKay, viewers engaged in solving in-game puzzles guided by a custom-built video game. The stream culminated in the launch of a bespoke game set in a digitised Leeds, leading to a real-life treasure hunt across the UK. My contribution to the project involved designing the video game’s UI, Twitch stream graphics, and identity, aligning with EE’s wider campaign brand guidelines.