Credits: Nexus Studios
StatsZoneTM by AT&T for the Chicago Bulls is an augmented reality activation that allows fans to visualise live stats in real-time, bringing data to life through high-definition 3D animated visuals. The experience includes milestone celebration animations that can be shared on social media. I worked as a designer, assisting the UX lead, the design lead and the project’s creative director. I also contributed to the rollout of the game-view version for the WNBA.